I agree to a certain extent.  And sorry- didn't read the article.  The price is quite high and I DO feel that a lot of folks run to alts that appear "less expensive".  I feel like the sooner we use sats, the easier it'll be for everyone to get on board and start buying/selling/paying in sats instead of in .0009543 bitcoin.  I'd rather just say 9543 sats.  Like when splitting a dinner bill with friends and my friend pays, so I send him 9500 sats.  That just sounds better to me, tbh.