So now everything is diluted.
It's Betfury's way of saying "hey, you want more dividends? Don't slack off and play more".
It should have been clear from the start to anyone paying attention with the formula of computing rewards. It's expected that dividends for most holders will diminish as the no. of users expands.
Yeah, that's how it always works. You need to keep playing to win more BFG tokens so your dividend stays the same or increases. Luckily the number of BFG tokens that can be mined is capped, but for the moment only 50% of the tokens is already mined.