Can we simply take a look at these things and say that "a coin/token with a great marketing could make an insane profit at the short term but the coin/token with the great dev team and a good use case will always earn you more in the long run"?
I mean it is obvious that marketing can take you somewhere but if it is a bad coin then it is a bad coin and nothing could beat that, there is no chance that we could have a coin that could continue to make you profit for years if there is nothing being done by the dev team that resembles a good improvement.
Yeah I agree, this is why I always pick the coin that has a true use case that people will want and as long as they improve on that people will keep buying to use it for that use case which will make it more and more valuable because it has a buying reason other than "make me money" like most other ones.
This is why those two both could profit you, some idiotic coins did went up because of marketing so in short term that could work too why not, but in the long term its always the proper one that gets you the biggest profit.