Amazon's adoption of Chia will certainly increase the project's public exposure. But I believe this will make the cryptocurrency more centralized over the long term, as companies with big data centers (like Amazon and Google) will dominate the network. The average person will be left out of the game, as it becomes extremely unprofitable to mine Chia with smaller drives. I hope the project's team considers this, in order to make the Blockchain as decentralized as possible. Whenever it'll become a success or a failure in the long run, it's yet to be determined. Price per coin is quite high on the market, but this is not a guarantee that all is going well. Mainstream adoption, active development, and innovation is what matters most for any cryptocurrency project to stand the test of time.

Nonetheless, I believe there are far better cryptocurrency projects which stand among the top ranks in market cap. Projects like Ethereum, Dfinity's "Internet Computer" (ICP), and even Uniswap are faring better than Chia itself. Chia is still a small market cap coin, even with all of the hype surrounding it today. Investors and traders are focused on other big players on the market, leaving Chia behind in the dust. Time will tell us whenever the project will survive or fade away into oblivion as the competition becomes fierce in the crypto/Blockchain space. Just my thoughts