Well, you are certainly new and you probably don't understand why prices go up or down. The media today has some role, but it's not the most important and never has been. When a certain group of people wants a project, that group will have independent of what the media produces and talks about that project. If the media collapses the crypto world, it'll survive smoothly. For most people who are in crypto like anonymity and not exposure.
I agree that the media never played an important role. Maybe only when an expert or guru threw out some estimations about future prices but even then i wasn't of too much interest to anyone. The media today is even more irrelevant because most people consume their daily content in Youtube.