Let's see how this experiment will go. For now it makes no sense at all what nvidia is doing but I guess i will give the benefit of the doubt for the time being, eth will be dead for gpus anyway in 2 years or so, probably a new algo will be created in the meantime for these cards, will see.
Totally stupid, it's not that there are other coins that are profitable right now too. A bit more gambling and you'll perhaps have to trade for btc or eth but whatever, still just 50 cents less profit