Doge, SHIBA, Doggy, Akita ... Many meme tokens with dogs and animals. The team decide to use INU suffix for the project name. It can be a smart brandname choice because when people search for other INU meme tokens, they can see OKURI INU.
It is a free advertisement on search box of marketcap websites (coinmarketcap, coingecko, coinparika). Good luck with your INU project but honestly, I don't join this game soon. I will give it to the market and see how people judge your meme token. I might participate in later if I see some safety with this token.