I've found that discord has become a popular platform for coin marketing /launching lately. I stay away from Telegram and all the airdrop schemes/dreams, but with discord, coins can pay a relatively small listing fee with the tip bot "tipcc" and begin sharing their tokens with any and all discord users who are in any server that has incorporated the tipcc bot.

Once the new token has paid the listing fee, they are allowed to "promote" their project, which usually means posting a link to their server and relevant information, as well as posting an airdrop to be collected (no strings attached, just click a button and it goes into a user's tipcc custodial wallet).

There are some coins that don't make it, but there's no risk or investment for collecting, and you can find out a lot about a coin/token by how they handle their community in their own discord server. Also, you can still use your checklist of whitepaper/team/etc...