I'm not a marketing professional, but I'll say what I think:

coindragon.com/ is a gambling site, being a gambling site and wants to run a subscription campaign with very low budget and with an extremely small number of participants can cause people to question about the financial health of the website coindragon.com, sorry but the first thing i thought when i saw this ANN Thread was:

Does coindragon.com have money to pay people when win a game on their website?