It's interesting, that the record has been broken now that the market is going down or went down in the last 2 weeks or so and not during the time when BTC and other coins reached their all time high. Probably a lot of people outside the cryptospaces are googling cryptos now because they heard that the market went down and they are happy about it because they don't own cryptocurrencies themself. When the market went from one ATH to another they just ignored the topic because it would have only made them aware of their missed chance and made them even more jealous. That is just my take though and could be completely wrong.