Similar route used by a lot of companies who have "plans" for crypto in the future. It is similar to how JP Morgan CEO's suddenly eating their words about the crypto industry and Bitcoin in particular and then later on releasing their own JP Morgan Coin. This will be the same pattern for a lot of traditional companies where they have taken a negative view about the crypto industry they will suddenly change their opinion as they have plans for it. Simply make this all about money seeing companies changing their views and opinions as its either their clients realizing they are missing an opportunity or themselves seeing that they have made a mistake on giving negative opinion about the whole crypto industry.