It meeans to say that massive adoption and awareness about cryptocurrencies are working despite the market situation that we are in right now. No matter if we are going bearish, bullish or kangarooish, the main thing is that more and more people are now curious about cryptocurrencies and began searching on Google and learning more about it.
Search stats are from people who don't invest in Bitcoin. Two possibilities: One, they intend to invest in Bitcoin and want to search more. Two, they don't want to invest in Bitcoin. They search because they are curious about the bloodbath. Their minds won't change after they searched.
Massive adoption can only be access via merchants, number of daily transactions and number of values from daily transactions.