@Theb. This also appears similar to the phrase if you cannot beat them, join them hehe. The cryptospace will certainly be a new source of revenue for them. They also cannot leave their competitors tap this new revenue stream without them or they become less competitive.
Companies such as Grayscale, BlockFi, and other crypto-related investment companies are what they worry about the most since they have pioneered in the industry. I have said it in the past and the threat that these traditional investment companies are worried about are their own clients starting to venture out from a more risky investment and that is what the crypto industry can offer them. They might be late to realize that but this is still a change that has a positive effect in the market for us.