I wonder how many people actually use such USB sticks for their crypto wallets (backups) and live in the belief that they have a hardware wallet?
Given the number of users that struggle to understand the difference between a "wallet" and an "address" etc... I'd say the number is probably higher than we'd like to hope 
Although one might hope that users who see hardware wallets like the Trezor or the Coldcards etc that look nothing like a traditional USB stick, would be less inclined to believe that a simple USB stick is a hardware wallet.