I dont believe that it will rise or drop either. If airdrop aint succesfull coin value stays pretty static, becouse the new coins are so small part of coin market. If it is success it will create new possibilities for usage of this coin and increase its value by that even new coins will be flooding to market and same time decreasing the value.
We will see...
If the airdrop will be a failure the value will go to 0.
If the airdrop will be a success and Icelanders really adopt it , the other coins will be the ones taking a dive since AUR will become a real daily used crypto.