Quite a lot of investors want 'experts' to do their research for them, thus they rely on Youtube and other social networks to get analysis and investment advice, if you want to invest in a coin, it should be out of your own analysis and research, they are a lot of coins, many of which are pump and dump coins, thus, most of the times shills endorse shitcoins, and if you go by their analysis, you'll lose your funds.

Basically, most of the crypto channels are run by scammers and shills who are in the business of selling fake signals to newcomers, it's not so easy to do you own research, but with more patience and less avarice, it's possible to achieve.