They'll fall for this cause they do not fully understand the theory of "being your own bank" and everything it entails, and then again, the media is not doing any good to newcomers, the whole success story thing and testimonies of people that were lucky with one coin or the other causes a rise in level of avarice amongst crypto investors, making them a liability to scammers. Everyone has been faced with one form of scam attempts or the other, what that means is that scammers must make the move, it doesn't matter the method of their operation cause people are still victims, it's only through adequate crypto knowledge that one can avoid being victims of crypto scams.