Especially the smaller market cap coins. But even big coins like XRP, ADA etc I can almost gurantee you that they are paying for shills.
Don't beleive everything you see in Youtube and in Reddit. ADA to $10 eoy
Theta to $1000 and all of this shit.
Youtubers get 30K for 1 video to talk about the coin
It is called a marketing strategy. It is no news that any company that wanted their presence to be known hires people that will either introduce them or boost their fame. And besides, anyone realized BTC would go to $10k way back in 2011? Many people talk about Bitcoin going up to more than 100x its value during those times and many like you think it is a shit thing but well, it happens. So anyone should not assume that they know the trend of each coin because it is currently sold at a low price. Oh btw, being an advertiser is one of the most paid jobs in the industry.