Especially the smaller market cap coins. But even big coins like XRP, ADA etc I can almost gurantee you that they are paying for shills.
Don't beleive everything you see in Youtube and in Reddit. ADA to $10 eoy
Theta to $1000 and all of this shit.
Youtubers get 30K for 1 video to talk about the coin
That's why we need to learn a lot about the market and not following anyone. Doing our own analysis and get sources of information as much as we can to prevent FUD from any videos that promote a coin. Crypto is sometimes could be a pump and dump game but also it's a great future investment if we handle it well