Especially the smaller market cap coins. But even big coins like XRP, ADA etc I can almost gurantee you that they are paying for shills.
Don't beleive everything you see in Youtube and in Reddit. ADA to $10 eoy
Theta to $1000 and all of this shit.
Youtubers get 30K for 1 video to talk about the coin
Obviously. Without any of those "big gains, invest now" "large returns" "invest in future" type of thing, there wouldn't be anything special to them. They want people to get hype to their project because if they don't, they are really nothing any different from other coins. That's why it's the battle of the hypes here in cryptocurrency. You can see the those who have the most hype, even if it's an obvious scam, it'll always get the price pump.