Especially the smaller market cap coins. But even big coins like XRP, ADA etc I can almost gurantee you that they are paying for shills.
Don't beleive everything you see in Youtube and in Reddit. ADA to $10 eoy
Theta to $1000 and all of this shit.
Youtubers get 30K for 1 video to talk about the coin
While I have no doubt there are some paid accounts and bots out there trying to promote a coin I do not think in many cases this is even necessary, people out of their own volition will promote a coin since they have an economic interest to do so because they are expecting to attract enough people to the coin in which they have invested and the price begins to go up, this is why social media websites are such a bad bet to find a good coin as everyone is always talking great things about their coin but you know they have an economic interest to do so.