In the previous golden ticket contest, I see that the user who won held 882,251 tickets.
If my maths don't lie, he had over 220 BTC worth tickets. Even at current value it's worth almost $8 million. This guy is huge whale and probably this $100k worth Lambo isn't that big win for him.
These numbers is insane, but at the same time it's pity that these whales don't leave chances for us, regular users to win something :/