Because of the reputation binance has create over the years it is said to be the best exchange globally and for that reason people see enlistings in binance as the best thing that can ever happen to a project. The word binance is associated with success
I couldn't agree more. Binance has built up a good reputation in the cryptocurrency market over the years, and the coins that have been listed on Binance's exchange platform have ended up doing well, so it's fair to say that the potential of a coin to be listed on Binance is good.