Who exactly do you mean when you say "almost everyone is aware of Bitcoin"? Are they regular investors in stocks, gold, bonds or similar things - or do you think most people in the world generally know about BTC?

Hearing about something, knowing something about something, and understanding something are completely different things. If we take into account that 45% of people do not have access to the Internet, out of the remaining 55% who theoretically have the opportunity to invest in BTC - how many of them actually actively participate in everything that happens in, say, the last 6 months? I would say that it is at most about 5%, although it is very easily possible that it is less than that. It is still a game that has a very limited number of players globally - especially those who can influence the market with their moves.