A lot of depends from the project. Now gaming NFT projects attract a lot of attention and their airdrops are very popular. Just see the results of this airdrop
https://twitter.com/spacegrime/status/1396545308809601025 and you can see how popular gaming airdrops and how many users they have.
Now there are a lot of airdrops in gaming NFT projects. They attract a lot of gamers to the industry and to the project. Many people participate in gaming airdrops.