Ordinary people do not want see how it works in core (forging; 51% attack resistence; proof of stake, proof of work...). They need know only What is benefit.
"Web site quality" is subjective. What you define as the perfect content is what someone else defines as utter crap. You have provided nothing but vague criticism without a clear proposal for what you think is better. Creating the perfect Nxt web site is not a problem that is simply solved by hiring someone. Whoever builds it has to understand the community, the technology, the strategy, and the vision. The community itself cannot agree on those things.
Be constructive. Propose something concrete (more than "the sites are crap and these expensive guys can build one") and pitch it to the marketing committee. We will then vote.