When it comes to marketing and PR, the blockchain space had several changes over the years. Each fundraising method that involved had a strategy that were suitable for it. For example, ICO marketing strategy that worked in 2018 didn’t work well for STOs and IEOs one year later. IEO marketing strategy is different than IDO marketing and PR strategy.
So what is IDO marketing?
IDO Marketing (Initial Decentralized Exchange Offering Marketing) focus on building authority and credibility behind a blockchain project mainly in crypto communities around the web.
If in ICOs many projects focused mainly on attracting investors by creating hype, IDO Marketing campaign focuses on getting investors by building a solid community with active members that support the project in a variety of ways.
### What are the best marketing channels for your IDO?
There are many different marketing channels out there!
With so many marketing channels out there, it becomes extremely difficult to master each one of them for your IDO.
That’s why I will highlight the most important marketing channels you should consider using in your IDO marketing and PR campaign.
IDO Marketing PR Tips for Your Campaign:
In every marketing campaign, there is trial and error. Since the blockchain marketing space is relatively new, you should expect to have more mistakes than you would normally have if you were to promote a non-blockchain company. In digital marketing, you can simply run an ads campaign, run some A/B testing, and according to it always improve your marketing campaign. In IDO Marketing campaign, that’s not the cast.
The thing about mistakes during your blockchain pr and marketing campaign is that each mistake costs you money. Even more importantly than that, it costs you time. Time is usually an important factor to every IDO, IEO, and DeFi project out there.
How can you avoid doing mistakes in your PR campaign?
It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.
Warren Buffett
In this section, I’ll share with you several mistakes that many of the IDO companies who approached us at GuerrillaBuzz constantly do. By learning from other companies’ mistakes, you will save thousands of dollars in your IDO marketing and PR campaign.
IDO Marketing and PR Diversity:
I have published thousands of articles over the years for our clients. All of these were on leading crypto news and tech sites around the world. Yet, I learnt that paying thousands of dollars to publish an article on a popular site won’t always generate brand awareness and traffic.
It’s important to be on different sites and yes, it’s great when your company is being mentioned on a site like Coindeck, CoinTelegraph, Investing.com etc
But because those sites release hundreds of articles per day, the chance people will read the article and click on the link to your homepage is not that high.
Don’t get me wrong. I do see the benefits of being mentioned on CoinTelegraph. It’s great for your company credibility, your community will like it, and it might drive some people to your site. But if you will be mentioned in a less popular site with 100,000–500,000 views per month, the impact might be the same or even higher.
That’s why it’s important to focus on diversity in your IDO marketing PR campaign. Don’t focus on expensive (Tier 1) publications. Try to diverse your campaign as much as possible. The more, the better!
Continue reading about it in our new IDO marketing and PR guide
So what is IDO marketing?
IDO Marketing (Initial Decentralized Exchange Offering Marketing) focus on building authority and credibility behind a blockchain project mainly in crypto communities around the web.
If in ICOs many projects focused mainly on attracting investors by creating hype, IDO Marketing campaign focuses on getting investors by building a solid community with active members that support the project in a variety of ways.
### What are the best marketing channels for your IDO?
There are many different marketing channels out there!
With so many marketing channels out there, it becomes extremely difficult to master each one of them for your IDO.
That’s why I will highlight the most important marketing channels you should consider using in your IDO marketing and PR campaign.
IDO Marketing PR Tips for Your Campaign:
In every marketing campaign, there is trial and error. Since the blockchain marketing space is relatively new, you should expect to have more mistakes than you would normally have if you were to promote a non-blockchain company. In digital marketing, you can simply run an ads campaign, run some A/B testing, and according to it always improve your marketing campaign. In IDO Marketing campaign, that’s not the cast.
The thing about mistakes during your blockchain pr and marketing campaign is that each mistake costs you money. Even more importantly than that, it costs you time. Time is usually an important factor to every IDO, IEO, and DeFi project out there.
How can you avoid doing mistakes in your PR campaign?
It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.
Warren Buffett
In this section, I’ll share with you several mistakes that many of the IDO companies who approached us at GuerrillaBuzz constantly do. By learning from other companies’ mistakes, you will save thousands of dollars in your IDO marketing and PR campaign.
IDO Marketing and PR Diversity:
I have published thousands of articles over the years for our clients. All of these were on leading crypto news and tech sites around the world. Yet, I learnt that paying thousands of dollars to publish an article on a popular site won’t always generate brand awareness and traffic.
It’s important to be on different sites and yes, it’s great when your company is being mentioned on a site like Coindeck, CoinTelegraph, Investing.com etc
But because those sites release hundreds of articles per day, the chance people will read the article and click on the link to your homepage is not that high.
Don’t get me wrong. I do see the benefits of being mentioned on CoinTelegraph. It’s great for your company credibility, your community will like it, and it might drive some people to your site. But if you will be mentioned in a less popular site with 100,000–500,000 views per month, the impact might be the same or even higher.
That’s why it’s important to focus on diversity in your IDO marketing PR campaign. Don’t focus on expensive (Tier 1) publications. Try to diverse your campaign as much as possible. The more, the better!
Continue reading about it in our new IDO marketing and PR guide