Of course it will, because a new project need attention for the new investors and one of the best way to promote it is doing the airdrop or bounty campaign. Giving the token/coin allocation for bounty and airdrops is a must for new projects (except a project that is under big name company, maybe they won't need it anymore).
You should think about the problem from different angles, it may or may not be beneficial.
However, I find that these two issues are not very related to each other, and this is not convincing with the knowledge in the market to me.