Bitcoin price increases made some people think more about use bitcoin to gamble because they see they can make a big profit if they can sell bitcoin at a high price.
It's not about how big the profit might give but it's about the quantity and the little that they can gamble due to the high price of bitcoin. For example, when the price is at the peak, you can actually gamble with a few decimals and that valuation for that quantity is already quite good enough. That's the reason why if the price of bitcoin is high, there are gamblers that are choosing to gamble with bitcoin for such an amount. Because the advantage is if they've been holding bitcoin for so long, they have little to spend for gambling and it won't lessen a lot with their holdings.