A lot of depends from the project. Now gaming NFT projects attract a lot of attention and their airdrops are very popular. Just see the results of this airdrop
https://twitter.com/spacegrime/status/1396545308809601025 and you can see how popular gaming airdrops and how many users they have.
Now airdrops are actively used to increase the size of the crypto community, attract a large number of users to the project, to interest the crypto community and attract new users to it.
In games, airdrops are also held and are very popular, so it is not surprising that airdrops are held in NFT games, and NFT is awarded as a prize.