The transparency of ownership history may lead to incredible value for certain projects. Imagine that a famous e-sports player won a top competition, then autographed and auctioned off the weapon that made him win.We already know that in the physical world, an item like this will have incredible value, and this is the first time we can replicate it in the digital world.
There are indeed some major technical and commercial challenges that have not yet been resolved. In order to be successful, the new platform needs to deploy an infrastructure that is different from any previous deployment.