Now meme tokens are very popular. But for every meme token it is necessary to have big liquidity and big community. Just see the community of the coin
https://twitter.com/100XCoin_ to understand how big it is, how it growth and how liquid will be the coin in future.
I checked the community of 100XCoin. There are there are 71 818 members, 13 055 online. For meme coin it is very important to have a big community.
Now there are so many meme projects that it is very difficult to stand out and draw attention to yourself. Therefore, advertising and promotion are important for any meme project.