Nice to see another play2earn site. I am a huge fan of blockchain games. I liked the idea of merge mining.
When will the landsale be and how much will be its rate?
Thanks

There's no ICO or the like. It's a fair launch, there's no land pre-owned by anyone to be sold to others. To buy land, you'll have to mine (or buy gold from others they'll have mined first).
Land cost is a fixed function based on the location. High close to the center (it's prime land, close to the starting point), goes down and then slowly up with distance to avoid people building at silly distances and add a a measure of scarcity and resale potential.
In terms of absolute amounts, you can get a 32x32 plot for less than 10.5 gold some distance away from the town square (the block reward starts at > 17 gold, so that's a steal). Building on that plot costs extra of course, depending on what kind of building you want.
So from the 3rd of July, you can start mining, and buy land with the proceeds!