I think listing on Binance is a tricky business.  After all, we do not know exactly what requirements CZ sets for trading with such tokens.  It may well be that Betfury devs  is simply not at all profitable to make such a listing.  
Of course, they themselves are in the subject and decide for themselves what is best for trading.  
And users need only a good and, if possible, stable rate, user-friendliness of the interface, low commission rates, and, of course, the absence of kyc