Now meme tokens are very popular. But for every meme token it is necessary to have big liquidity and big community. Just see the community of the coin
https://twitter.com/100XCoin_ to understand how big it is, how it growth and how liquid will be the coin in future.
I checked the community of 100XCoin. There are there are 71 818 members, 13 055 online. For meme coin it is very important to have a big community.
Without advertising, it is now impossible to promote any project and draw attention to yourself. For a cryptocurrency project, advertising and a large number of users are important.