well, you have to take into account that sports betting was just introduced and people were waiting impatiently for that. So apparently they just want to gamble and play. (you're not mining with sports)
Todays div payment was about $ 0.000073 / BFG, for the current price of $0.024 that means an APR of 111% when you stake BFG on Betfury.
I trust the team can do some nice events to keep the pools up, if not grow them.
To me BFG seems real cheap right now