Companies can nominate any Bitcoin account as a marketing treasury and, when this account changes (either up or down) by a certain threshold, the system can start a campaing in the area of interest. Since users of the platform will be anonymous, there is greater privacy and since advertising costs are lower discounts and promos could be greater.
What do you mean when you say ''Bitcoin account'' and how exactly is everyone anonymous on this platform?
It doesn't sound very decentralized to me with words like account and platfrom.
Ads industry is a huge space with big potential but I really don't understand why do we need one more token for this, and I understand why
you would need one more token on some other chain for this...
10% for the founding team – vested over 3 years
5% for private investors – sold over 3 years
5% for growth campaigns, marketing, hackatons, conferences, etc – to be deployed over 3 years
5% for company reserves for additional releases. 5% Unlocks at 100K MAU and the rest at 1M MAU
5% for grants to other developers to create apps that connect to the network and provide value
70% will be distributed by the platform with life mining activities: screen installation, auditing, vr billboard registrations, etc.
https://bitfari.org/elements/token/#1453994614943-3a4430d1-c4a8- We use the Stacks (previosuly called stacks) blockchain for decentralized single sign-on in the apps. Stacks is an L1 blockchain that is connected to Bitcoin via something called PoX or proof of transfer. You sign in with a stacks account and create a pseudonym. To remain anonymous you can create multiple stacks wallets to conduct transactions and remain private. We anticipate people living under regimes of hard censorship to use the platform without any personal identificaction data.
- For a more technical look this is the authentication framework we are using:
https://docs.stacks.co/build-apps/guides/authentication- Very true that the words account and platform are most associated with centralized systems. I need to use them less, forgive me as I come from a centralized web dev background.
- About the token: Bitfari is technically a DAO, we need the token for governance, dividend distribution (this has not been announced yet but will come), bounty and incentive payment and nft registration (screens and agencies are registered as nfts). We needed a token to do all this and it simplifies the amount of transaction costs associated with the solution we build. It also increases the speed of the network and provides a better UX.
- About the token allocation. At this point no tokens have been distributed and these figures only represent allocations, for example if private investors are only interested in 2 or 3% of the tokens then the rest would flow to the community as mining incentives, and so on. As of today, we have not taken any money from investors and haven't deployed any of the tokens. I feel the token allocation is similar to other projects, and since the founding team is composed of four people vester over three years I see no single point of token concentration that could dump the price significantly at any point in time.
Let me add another point. I am highly confortable changing this distribution, taking votes and letting the community guides the token distribution as much as reality allows. So, within reason, we are willing to entertain a conversation with the community to make this as attractive as it can possibly be to future network members - I really mean this.
Finally about the advertising industry. Change is coming, this industry is tainted with ad-click fraud, intermediaries, and stagnation. We will see many solutions flourish and propose new models. We need to push for privacy, better context and less intrusion. DAOs can help by keeping all the code open source and running periodic elections to guide project in the right track.
In particular, our solution offers programmable ads that get posted to the Bitcoin blockchain thru Stacks (which is like a million times better than Ethereum, but don't get me started on that). If millions of ads get posted on Bitfari, technically, we would become the largest source of smarcontracts residing at the BTC blockchain - this is very exciting to me. BAT is also building good things in this space. However, digital billboard are a great space because, by improving them, society can not only save money but also gain freedom of expression by implementing this sort of solutions.