These domain names are decentralized and work on top of Bitcoin. So yes, its sort of an alternative DNS + the decentralization of Bitcoin.
Ok that is interesting.
How and where can people purchase this domains and see more information about them?
There is something called the auditing process that is conducted by two kinds of people and machines (what we call social oracles).
This is where I see potential problem, because youtube and google is also using machines and their algorithms to censor everything they don't like, and machines are programed by humans.
People on the other hand can be influenced with money and I don't know who will audit the auditers.
If a screen operator decides not to take your ad, you get your money back and free auditing the next time, because we want you to place the ad. You can then, either change the copy, raise the price, target a different area, etc.
Who exactly are screen operators, your business partners maybe? And how easy can someone become screen operator?