Let`s not be naive - it couldn`t be more obvious that BetFury & Biswap are affiliated (more than that fwiw...) - the fact they deny it doesn`t help credibility, not at all... So yeah, it definitely matters.
I think chances are high that they are related but why not embrace it ? As you say, the confusion around this doesn't help credibility, which is a pity.
The site has greatly been improved the last couple of months, but communication (as always) can be a lot better.
I don't care and it doesn't matter to me if they are related as long as they are following their roadmap and they are making progress, it's like hitting two birds with one stone if they become successful, the market is dropping but the price of both tokens are not dropping further I already made a profit but looking for the next round of profit again.