For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.

But my question is why would they risk all they have invested to a few players by scamming them? I for one know the forum will side with the player that have been allegedly being scammed in most cases but how do casino's/bookies  protect themselves if not terms and conditions?

If people buy reviews to paint a picture of a good standing business,  what would stop the competition from buying people to tarnish a competitors reputation to have an advantage in the business?