Inflation is one of the major problems we have now with the current fiat currency we have, and I am for sure most people are not aware of it just like they are not aware of Bitcoin.
They are the most vulnerable people to FUD and manipulation. They participated in the market from invitations, from social media, televisions, etc. but the bad thing is they never mind to learn what Bitcoin is, how it works (transactions, confirmations, fees, security, decentralization, etc.). Then, if they see news that looks to be negatively, FUD, they will be panic and uncertain about what investment they have.
They are happy and greed when Bitcoin has excessive price but they are not aware why it happens. What are the situation of global economy, fiat inflation, etc.
They are losers in the market.