In general, I think that people like Elon Musk are needed to voice this or that information of major players. Elon Musk himself is more like the actor who plays the role. Indeed, after his statements about BTC, many realized that he was not an independent player and that it was not safe to believe his words. But as we can see, the stake is placed on media personalities, because they have a large number of followers who trust them and spread their information.