Anyway a company with good reputation may not do this since they already on the top of the list so they can keep making money ebery year and also their company will grow bigger.
A company looses value if they get involved in a scam activities or trying to scam her clients, I don't like a company that have already had that bad tag of scam with their name, no matter how the company might have pretended to be nice again, a scammer remains a scammer no matter how much those company might have had. No matter the amount of ROI a gambling platform is generating, if they aren't scamming their clients, they are good enough to be successful in the future because of their gradual fulfilling of promise which made them be trustable by many.