in my opinion before doing "marketing" a kind of branding of xcp/counterparty is neccessary - bountiful had a very good approach about what xcp/counterparty is in the forum:
I would start with words that best describe the Counterparty community, the developer team, and the mission of the code and the project. For example, here are my words that come to mind when I think about the community:
Fast
Trustless
Burn
Proof
Peer to Peer
Decentralized
OpenSourced
CommunityDriven
Innovative
Github
Forums
Discussion
Build
Bet
Assets
Issuance
taken from:
https://forums.counterparty.co/index.php?action=post;quote=1245;topic=180.0anyway i do not want to discourage making a video and will likely donate for it, but we need to make sure what we are promoting