I don't know whether Elon Musk is really doing Shiba and Floki shillings or not, but as far as i know, there are many projects that seem to take advantage of what Musk wrote to name a new token. So, they then use these words to shilling their project by way of screenshots, so that new shitcoin hunters are interested, even in the end the tokens end up as a scam.
Scammers adapt to a trend and try to create many clone tokens. They borrow names of Ethereum, SHIBA to create a lot of scam coins and scam tokens.
Elon only tweeted LOKI and there you go with a few new meme token, with FLOKI in their names.
Atleast 3 varieties has been launch in the past 24 hours, All of them carries the name Floki in their name. As always developers will try to capitalized on every tweet made by some influencers.
Elon never admits that he shills any coin and it is impossible to require him for additional information, smart contract address for instance.
Only a name or a ticker is not enough and people will search and get scam tokens.