The only reason they hold meme tokens is due to its tokenamics, "passive earning" "Earning doing nothing", it becomes the playground of hyip players and wherein the early birds always wins. But 95% of holders of meme tokens are on the losing side where only 5% or less makes money.
What passive earnings they are attracted to are not real.
It will only become real earnings when they take profit. Crypto market changes very much in 24 hours and today earnings can become serious loss tomorrow.
Tokenomics of those meme tokens, DeFi are bad. Hyper-inflated and their passive rewards will not be enough to compensate the loss of price falls. Let's call it as passive losses.