It is if the project has good potential and the platform is something that will have an impact on the community, then it's good to buy in their ICO stage, ICO is not safe anymore because it's not regulated and the developer can run away with investor's fund, it's been proven so many times in the past and investors do not trust in this kind of crowdfunding they prefer IEO or ITO but never ICO, so do your diligence if you are going to invest in ICO.
So it depends on whether a good institution in when investing.