The motivation is to hold as long as you can because there are limited bitcoins in circulation and more and more countries are adopting it.
Yes, more and more institutions are participating, and some small countries are also participating, which is very good.
And use that as a motivation while you're holding whether you see the market plummets, you won't be discouraged a lot because you know that someday that the bitcoin you're holding will grow in time.
You just don't have to be affected that much when you see the price goes down because it will make you emotional and that's what you have to control when you see the market goes sideways.