Yes it is but not all are profitable and most of are scam so be careful, there are some ICO that can make you gain profit for x3 - x5 within an hour specially when there is a hype on it, just make sure that you are into good ICO, there are so many scam ICO, even those hype, and do not also rely on the number of members in the community as they can also be a bot.
Most people are aiming for this x3 x5 after pancakeswap listing, specially those tokens from DXsale launchpad. X10 is easy in the first 3 hours. just always remember know when to sell since the pump will not last long and dont be greedy expecting more BNB just take profit and forget,
ICO projects are good and profiting at the their time but it was over and most of them are scam, fake, and abandoned projects.
I'm not to blame them either because that motivates them but the problem is that they choose to invest in those projects that seemingly don't give them such good and exciting rewards. Honestly, they just fool themselves into believing that ICO nowadays will do a favor with them because the truth is that they are dead already.