if I want to invest in a new crypto project then the main thing I supervise is the team and also their concept...
To be honest, currently, there are hundreds of crypto coins that have good potential but are not have interest in the market because of a lack of marketing and there are also crypto coins with excited marketing teams but end up scams. For me, these two things are very important and become a reference for investing.
Lately I have seen way too many times when a good team that didn't want to scam anyone just end up failing. I used to believe that team matters the most as well but turns out the team being good people who are legit and not scammers is not enough, even concept being awesome is not enough, because you could have 10 amazing coders, 10 amazing designers and some marketing or moderator and what not type of other stuff with it and you could still fail. This is why I am not entirely sure if team is enough.
There is this "viral" thing that is going on where a coin goes viral and suddenly it becomes very valuable, doesn't even need to be a great coin, it could be some bad copy cat and it still goes super high if it goes viral. I do not know what makes something go viral, but without that there is very small chance any coin could be in top 20-30 even if has amazing creators and superb idea.